Performance & CEIs

How to Improve Your CEIs

Knowing Your Numbers

Check out this blog article for some context around knowing your numbers

How to improve your Numbers

Average Fee:

- Review your discounting habits

- Offer products for sale

Canc. no Reschedule:

- Cancellation phone script: "When can I reschedule that to?"

- Don't allow people to cancel bookings online

Client (Patient) Visit Average:

- Deliver good treatment plans

- Implement goal oriented treatment / outcomes

Clients Per Day:

- Reduce length of appointments (still offer great value)

- Optimise your appointment diary

Conversion Rate:

- Measure the outcome of each phone call

- Implement phone scripts such as "How can we help"

Lifetime Value:

- Nurture your client relationships with good reactivation campaigns

- High touch and value between appointments

Missed Appointments:

- Book appointments in the treatment room (The client perceives it's an important appointment)

- Offer reminder SMS / email

New Patients:

- Develop good referral networks

- Ask for word of mouth referrals

Rebooking %

- Communicate goal-oriented treatment plans

- Define a handover procedure from practitioner to reception at end of appointment

Utilisation Rate:

- Start to funnel your clients to other practitioners to fill their books

- Block book your appointments to reduce gaps between clients